What describes a technique to make sure a website is found easily by users?

The choice regarding SEO techniques accurately captures the methods employed to enhance a website's visibility on search engines, ensuring that it can be easily discovered by users. Search Engine Optimization (SEO) encompasses a variety of strategies such as keyword research, content optimization, and link building. By implementing SEO best practices, a website can rank higher in search engine results, thereby increasing its chances of being found by users searching for relevant information.

Other practices like web design best practices, performance testing, and user experience improvement contribute to the overall quality and functionality of a website. However, their primary focus is not specifically on search engine visibility. While well-designed websites and optimal performance can support SEO efforts, they do not directly involve the strategies tailored to enhance search engine rankings as SEO techniques do. Therefore, SEO is the definitive method aimed explicitly at making sure a website is readily locatable by users through search engines.