What key aspect is typically included in a strategic planning process?

Identifying long-term goals is a crucial element of the strategic planning process because it provides a clear direction for an organization. This aspect involves assessing the current state of the organization, understanding its mission and vision, and then articulating where the organization aims to be in the future. Long-term goals help align various operations and initiatives within the organization, guiding decision-making and resource allocation to ensure that every effort contributes to the overarching objectives.

While developing new products, increasing employee satisfaction, and improving customer service are important operational activities, they typically fall under the broader strategies derived from the long-term goals established during the strategic planning process. Long-term goals ensure that these initiatives are strategically aligned to enhance overall organizational success and sustainability.