Which process aims to increase traffic to a Web site by improving its ranking in search results?

The process that aims to increase traffic to a website by improving its ranking in search results is search engine optimization (SEO). SEO involves various strategies and techniques designed to enhance the visibility of a website on search engines like Google. These techniques can include optimizing website content, improving site structure, utilizing effective keywords, and building backlinks. The overall goal of SEO is to ensure that a website ranks higher for relevant search queries, thereby attracting more organic traffic.

In contrast, internet censorship refers to the control or suppression of content on the internet, which does not serve to improve a website's ranking for users. Tunneling is a networking technique that allows for secure data transmission over the internet and is unrelated to website traffic or search rankings. Web content streaming involves delivering content such as videos or audio over the internet in real-time, which is also distinct from the goal of increasing a website's search engine ranking.